Difference between On page and Off page SEO

The best way to promote your website is through optimisation. Through proper optimisation, you can improve the ranking of your website in search engines. You have to optimise your website on page as well as off page. On page SEO and Off page SEO both are important for the success of your website. In this article author explains about the differences between On page SEO and Off page SEO.

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The best way to promote your website is through optimisation. Through proper optimisation, you can improve the ranking of your website in search engines. You have to optimise your website on page as well as off page. On page SEO and Off page SEO both are important for the success of your website.

A senior SEO professional from Seotobiz¹ discusses about the traffic to your site, “The traffic to your site depends on a lot of factors including what SEOs can do for your website. They will certainly help you in tapping the potential traffic to your website if the one already exists. They don't create new set of visitors for you. An SEO will optimize your website and publicize it on other websites to maximize the probability of internet users visiting to your site.” (Ref: Seotobiz, http://seotobiz.com/what_is_search_engine_optimization)

On-Page SEO: On-Page SEO is the SEO on your actual page or blog. “On-page" search engine optimization is what you do on the pages of your website in order to generate more traffic. For this, creating quality content is very important. It improves the user’s overall experience in visiting and exploring the site. On page SEO work includes Meta tags creation, keyword research, keyword analysis, title utilization, keyword density etc. You should always choose the keywords and phrases for your website that are frequently searched by others and whatever you choose should be completely relevant to the products and services you are offering. Make sure that the keywords you're targeting are included in your title and other tags, and also within the first 50 to 100 words of the article. However, do not stuff your page with a lot of keywords because it would be regarded as spamming by search engines.

The main "on-page SEO" components are:

• Page title
• Meta description
• Headings
• Cascading Style Sheets (CSS)
• Images and pictures
• Domain information
• URL structure

Increasing the quality of on page SEO will keep more visitors on your site for longer, as well as increase search engine ranking results.

Don't forget to include links to other site pages appropriate to that particular post. Architecture of the site – Site architecture is also known as site navigation and/or usability. Good quality and well optimized content are desirable, but you also want to provide both positive user experience in the navigation, and friendliness for search engine bots … so be sure to consider the advantages of page speed and unbroken link structure. The faster a page or site fully renders for a user, the more likely they are to stick around.

Off Page SEO: "Off-page" SEO refers to what you're able to do elsewhere on the Internet to attract website visitors. Book markings, Directory submission etc. are some of its features. The back links on site also helps the search engines to find the importance of that site. The more links you have pointing back to your site from other sites that the search engines trust, the higher your site will appear in the search rankings. Search engines give more importance to quality, trusted and natural inbound links. You can do off page optimization by setting up social media accounts on popular sites like Facebook, Twitter, LinkedIn and Google+ so that interested parties can follow you and share your posts. Always keep your preferred keywords and phrases in mind when you update your social media accounts.

Off page SEO is a continual process, needing regular new links; this is why search engines place a priority on the off page factors of a website.

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SEOtoBiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com