A well designed and user-friendly website is useless if it does not have potential traffic flowing into it. Web traffic can make an enormous difference to your businesses' sales. For any internet business it is a must to ensure sustained maintenance and optimization as far as your online marketing strategy is concerned.
Search Engine Optimization is one of the online marketing strategies used to gain high traffic flow into your website. 90% of all web traffic from search engines only clicks on the top tier of the search engine results. Gaining top ranking in the major search engines for your target keywords is an important goal of your search engine marketing strategy.
Why SEO?
People look for information online through the use of search engines. So it is important to get your site listed at the top of every Search engine. That's mainly the reason why SEO is important. Without SEO, your site will become totally lost on the web.
Gerry Matts of SEOtoBiz1 tells-“It is a fact that about 85% of website traffic is generated by search engines. Organic Search Engine Optimization includes the natural way of achieving high rankings on search engine results, thus attracting traffic through these results. This natural way excludes PPC, paid advertisement, etc.”
It is very important to know and understand the difference between a website and an optimized website. Search engines need to see certain optimization that is placed perfectly before they can include your website on top page.
Some basic optimization to do for your site is
1) Add meta tags such as keywords, title, description, etc.
2) Use on-page optimization.
3) Put external link-building activities so it can boost its popularity.
Doing the above jobs increase the rank of the keyword that target your business. This in turn improves traffic flow into your website. There are other methods like pay per click, email marketing, lead generation, social media etc. to get traffic flow. But SEO is the most cost effective way and produce long-lasting results.
1. SEOtoBiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Our office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com
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