SEO Checklist in NY to Improve Your Site Ranking

The work of SEO is to bring your website among the top search results of search engines. There are several do’s and don’ts for on page as well as off page while optimising your website.  Based on Google Design and content guidelines, the author has developed a SEO checklist in White Plains to ensure SEO friendly websites.

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The work of SEO is to bring your website among the top search results of search engines. There are several do’s and don’ts for on page as well as off page while optimising your website.

A SEO manager in Seotobiz¹ says, “One of the first things an SEO expert will do is to check for on-page optimization, starting from basic things such as title, description and keywords for each page on your website. An SEO-friendly web design is a must for good SEO work. Without it you may have sub-optimal results and the cost of doing SEO work will also be higher.” (Ref: Seotobiz, http://seotobiz.com/seo_friendly_web_design)

Based on Google Design and content guidelines, the author has developed a SEO checklist in White Plains to ensure SEO friendly websites:

• Good research on keywords: Keywords are the most important thing in SEO. This should be the first priority in your SEO checklist. So, it is very important that you choose the most used terms that are relevant to the topic you want to promote. If you want to be on top of the search engine rankings, choose the keywords carefully and focus the content to target keywords.
• Title tag with relevant keywords: The title tag is one of the most important on-page SEO elements, as it describes your website and appears at the top of a web browser when a person visits your blog. So, title tag can either attract or repel your visitors. It is also important to add important and relevant keyword phrase. In short, create relevant and short title with apt keywords.
• Use Keywords and header tags in Your Content: Your content should always be descriptive and relevant. Identify your target keyword phrase, and use it no more than four times on the page. Use H1 and H2 header tags to not only make content easier to read visually but also to help search engines identify important parts of your content.
• Use Alt-Tags and Filenames for Images: When you include images to your page, create relevant filenames to the image and include keywords whenever possible. Also, make use of the Alt-Tag, which is the text shown when an image cannot load in a visitor's browser.
• Back-links: Backlinks helps to increase your search engine ranking. Before adding the links, consider the quality of these links and whether they have any relevance in your website.
• Sitemaps: Sitemaps let the robots know what pages are in your site, this is especially important for larger sites. Make sure when adding a Robot text to your site that it's not blocking any important pages. Robot text is great for telling Google what pages you don't want indexed.
• Social media & links: Social media & external links are arguably some of the most important SEO factors to consider. External links to Google are seen as a vote or recommendation. Having links from theme relevant and highly trusted sites can help you gain high rankings.

To summarise, SEO checklist in Westchester:

• Does the site have clear hierarchy and text links?
• Is every page reachable from at least one static text link?
• Does the site have a sitemap for users?
• If the site map has an extremely large number of links, is sitemap presented in hierarchial fashion?
• Is any page with excessive number of links?
• Is content relevant and written for visitors?
• Is alt tag used for all images?
• Are elements and ALT attributes descriptive and accurate?
• Is the site free from broken links?
• Are page URLs human friendly?
• Has website been checked in a text browser such as Lynx?
• Are crawlers allowed to crawl site without a session ID or arguments?
• Does the web server support the If-Modified-Since HTTP header?
• Is robots.txt file created and updated to block the pages and folders not required to be crawled?
• Does the site appear correctly in different browsers?
• Is site's performance and load times optimized?
• Is the site free from "cloaking" or sneaky redirects?
• Is site free from hidden texts or hidden links?
• Are all keywords relevant to the page?
• Is the site free from duplicate content?
• Is the site free from "doorway" pages?

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1. Seotobiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com.

SeotoBiz - Improve your online business using SEO Services,White plains.

SEO helps online businesses in increasing brand awareness, sales, drive huge traffics to their website. When you type a query on the search engine, you get hundreds of results that match your query. And you visit the results that are shown first in the list.

But have you ever wondered how these rankings have been made? This is all because of search engine optimization.
If you want to improve your business. Here are some points

• web site design
• get listed on local directories
• promote testimonials
• promote reviews

SEO is absolutely key to online marketing and at the same time, represents some of the most economical and efficient efforts you will undertake to improve your business performance. Think of it this way: the big three search engines--Google, Yahoo and Bing--are funneling pre-qualified prospective customers to your business.

SEOtoBiz : SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Our office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com

What is involved in effective SEO?

Search engine optimization is the process of moving the visibility of a webpage or website in search engine. Seo uses techniques and tactics  to increase the amount of visitors to a web page or website and obtains a high-rank  in the search results page of a search engine.

Internet plays an active role in human being’s life.  Internet is the most efficient and cost effective ways to advertise the business. Choosing the internet for advertising your business is the best way to improve it. It is not just enough to design a website and leave it. You have to optimize it to reach on the top place of search engine.

Why SEO is important to your business?

SEO plays an important role in interenet marketing. SEO is best way of advertising your business in the competative field. SEO is a process of performing some changes and allows your website to appear among the first few results on a search engine results page. SEO uses specific key words strategically throughout content created with the purpose of being published onto the internet. Those keywords are regularly used in search engines.

What are involved in SEO?

Organic SEO

Organic Search Engine Optimization includes the natural way of achieving high rankings on search engine results, thus attracting traffic through these results. This natural way excludes PPC, paid advertisement, etc.

If you search for any keyword on Google, you will notice that there is a difference between paid search results surrounded by the colored box, and the word "Ads" to the upper right. The other websites appear as normal search results.

On page SEO

The objective of On-Page Optimization is to ensure better discovery and ranking probability by search engines as well as to improve the visitor experience. The process of optimization should always start with on-page optimization.

Off Page Optimization

Off Page Optimization has the objective of improving website rankings and visibility over the internet, especially with search engines.

It is more focused on link building and Social Media Marketing. Websites with more backlinks and social media links have the potential to attract more visitors.

Local optimization

Local SEO Service is best for a company when its target client base is located in one or more small geographical areas. For example, a doctor or lawyer targeting local clients in a city should select local SEO for his website. Law firms, attorneys, medical practices, small businesses, family owned local establishments, and restaurants are other examples where local SEO may be a wise option.

SEO services in Westchester

SeoToBiz1, search engine optimization westchester company, has a team of highly motivated professionals who deliver highly efficient services of the best quality, in a very cost effective and transparent manner. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements.

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1.SEOtoBiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com

Original Article Posted at: http://www.xvarticles.com/what-is-involved-in-effective-seo/

Difference between On page and Off page SEO

The best way to promote your website is through optimisation. Through proper optimisation, you can improve the ranking of your website in search engines. You have to optimise your website on page as well as off page. On page SEO and Off page SEO both are important for the success of your website. In this article author explains about the differences between On page SEO and Off page SEO.

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The best way to promote your website is through optimisation. Through proper optimisation, you can improve the ranking of your website in search engines. You have to optimise your website on page as well as off page. On page SEO and Off page SEO both are important for the success of your website.

A senior SEO professional from Seotobiz¹ discusses about the traffic to your site, “The traffic to your site depends on a lot of factors including what SEOs can do for your website. They will certainly help you in tapping the potential traffic to your website if the one already exists. They don't create new set of visitors for you. An SEO will optimize your website and publicize it on other websites to maximize the probability of internet users visiting to your site.” (Ref: Seotobiz, http://seotobiz.com/what_is_search_engine_optimization)

On-Page SEO: On-Page SEO is the SEO on your actual page or blog. “On-page" search engine optimization is what you do on the pages of your website in order to generate more traffic. For this, creating quality content is very important. It improves the user’s overall experience in visiting and exploring the site. On page SEO work includes Meta tags creation, keyword research, keyword analysis, title utilization, keyword density etc. You should always choose the keywords and phrases for your website that are frequently searched by others and whatever you choose should be completely relevant to the products and services you are offering. Make sure that the keywords you're targeting are included in your title and other tags, and also within the first 50 to 100 words of the article. However, do not stuff your page with a lot of keywords because it would be regarded as spamming by search engines.

The main "on-page SEO" components are:

• Page title
• Meta description
• Headings
• Cascading Style Sheets (CSS)
• Images and pictures
• Domain information
• URL structure

Increasing the quality of on page SEO will keep more visitors on your site for longer, as well as increase search engine ranking results.

Don't forget to include links to other site pages appropriate to that particular post. Architecture of the site – Site architecture is also known as site navigation and/or usability. Good quality and well optimized content are desirable, but you also want to provide both positive user experience in the navigation, and friendliness for search engine bots … so be sure to consider the advantages of page speed and unbroken link structure. The faster a page or site fully renders for a user, the more likely they are to stick around.

Off Page SEO: "Off-page" SEO refers to what you're able to do elsewhere on the Internet to attract website visitors. Book markings, Directory submission etc. are some of its features. The back links on site also helps the search engines to find the importance of that site. The more links you have pointing back to your site from other sites that the search engines trust, the higher your site will appear in the search rankings. Search engines give more importance to quality, trusted and natural inbound links. You can do off page optimization by setting up social media accounts on popular sites like Facebook, Twitter, LinkedIn and Google+ so that interested parties can follow you and share your posts. Always keep your preferred keywords and phrases in mind when you update your social media accounts.

Off page SEO is a continual process, needing regular new links; this is why search engines place a priority on the off page factors of a website.

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SEOtoBiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com

SEO-How to optimize your website for Search Engines

One of the ways to enhance your business is to create a website and make people to visit your site. One of the ways to achieve this is Search Engine Optimization. Through this you can optimize your website to make it appear on top of search engines.

How to optimize a website

Gerry Matts of Briodigital¹, a New York SEO and web design company tells-“SEO is a process which causes your website to appear on the first page of a search on Google, Yahoo, Bing, Ask and many other search engines. It is a process because many different strategies are employed to cause your website to appear instead of your competitor’s.” (Ref: Briodigital, http://briodigital.com/search-engine-optimization/)


The following steps help you know how to optimize a website:

1. Add title, description and keywords that target your business on live source code.

2. Use page titles and content with keywords that target your business.

3. Get a Google Webmaster account, which helps you know tany crawl errors and floe of traffic.

4. Use keywords in your links.

5. Use title and alt tags for headings and images.

6. Create maps like Google, Yahoo, and Bing for your business.

7. Create Face book, Twitter and Google + accounts for your business.

8. Improve back links of your website.

9. Create blog for your site and start posting about your website in it.


If you are not familiar with the process, hire a experienced SEO service provider in your local area to improve your business.

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1. SEOtoBiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Our office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com

Get sustainable traffic to your website through SEO

A well designed and user-friendly website is useless if it does not have potential traffic flowing into it. Web traffic can make an enormous difference to your businesses' sales. For any internet business it is a must to ensure sustained maintenance and optimization as far as your online marketing strategy is concerned.

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Search Engine Optimization is one of the online marketing strategies used to gain high traffic flow into your website. 90% of all web traffic from search engines only clicks on the top tier of the search engine results.  Gaining top ranking in the major search engines for your target keywords is an important goal of your search engine marketing strategy.

Why SEO?

People look for information online through the use of search engines. So it is important to get your site listed at the top of every Search engine. That's mainly the reason why SEO is important. Without SEO, your site will become totally lost on the web.

Gerry Matts of SEOtoBiz¹ tells-“It is a fact that about 85% of website traffic is generated by search engines. Organic Search Engine Optimization includes the natural way of achieving high rankings on search engine results, thus attracting traffic through these results. This natural way excludes PPC, paid advertisement, etc.”

It is very important to know and understand the difference between a website and an optimized website. Search engines need to see certain optimization that is placed perfectly before they can include your website on top page.

Some basic optimization to do for your site is

1) Add meta tags such as keywords, title, description, etc.

2) Use on-page optimization.

3) Put external link-building activities so it can boost its popularity.

Doing the above jobs increase the rank of the keyword that target your business. This in turn improves traffic flow into your website. There are other methods like pay per click, email marketing, lead generation, social media etc. to get traffic flow. But SEO is the most cost effective way and produce long-lasting results.

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1. SEOtoBiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Our office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com

How SEO can improve your business

Nowadays people search for everything on the search engines. Over 80% of people in this world are dependent on the internet to search for information. Therefore it becomes very necessary to not only list your business on the major search engines of this world but also to secure better rankings for your business.

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You cannot do business without going online. You will be losing lot of clients if you do so. It doesn’t mean that you put up a website and leave it like that. For a website to be effective as a marketing tool, it must be optimized so that it appears on top of search engine ranks. This can be achieved when you do SEO for your site.

There are a number of ways that a business can benefit from SEO. Below are few ways how you can improve your business through SEO

Improve your Rankings on Search Engines

The top benefit you get from SEO is to be highly ranked by search engines like Google, Bing and Yahoo. Once you are highly ranked, your chances of getting organic traffic are increased. Your work will be to convert the traffic into paying clients.

Targeted Traffic

It is not good enough to get traffic to your web site, the traffic must be targeted. SEO ensures that the right people come to your website. This is possible because SEO can be used to make you rank for the right keywords.

Gerry Matts of Seotobiz¹ tells-“To achieve high organic traffic from search engines, the websites must be optimized for the appropriate search term popularly known as keywords. The position of a website appearing in a search result for a keyword (search term) is known as keyword ranking. The higher the keyword rankings your site gets for its business relevant terms, the better chance you have of getting higher organic traffic”(Ref: Seotobiz, http://www.seotobiz.com/services)

Enlarge your Market

There are many people who live thousands of miles from you who need your products and services. You do not want to be limited to one state or one country.

SEO is one of the best marketing tool that can allow you to reach people from anywhere in the world. That is a way to ensure that your business continues to grow.

Market Research

SEO is a valuable tool to use to remain consistent and in touch with changes in the market. SEO will allow you to continuously carry out market research (keyword research) to ensure that you are always aware of market trends.

For anyone wanting to grow their business, SEO is the sure way to go. Its effectiveness has been proven time and time again.

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1. SEOtoBiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail atinfo@seotobiz.com. Our office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com

Importance of Organic SEO

Organic search engine optimization or SEO is the process of improving traffic to your website by making it more prominent in search engine results. This is done using specific targeted keywords.

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Search engine optimization is a well-known concept in social media marketing. But what about organic search engine optimization?

Organic search engine optimization or SEO is the process of improving traffic to your website by making it more prominent in search engine results. This is done using specific targeted keywords. This type of SEO is so automatic, your blog's rank will increase slowly and steadily, and there will be no drops in your website’s ranking.

Search engine browsers prefer organic SEO over pay-per-click advertising. For this reason, more and more business owners turn to organic search engine optimization as a marketing strategy.

Seotobiz¹ team tells the advantage of organic SEO is that users who browse the Internet usually connect to websites that are optimized gradually. If your website is appropriate and related to the search, it will mechanically appear on search engines such as Yahoo, Google and MSN without the necessity of payments. Organic search results are usually measured in ranking websites,but their ranking is a long-standing process.

Simple rules for organic SEO

• Keep track of your keywords.
• Add comments to the sites related to yours.
• Prevent keyword stuffing.
• Use Meta tags.
• H2 for titles.

However, organic search engine optimization is not a simple task. Successful search engine optimization will not necessarily spare you from spending a lot of money, it is the type of service that requires you to invest.

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1. SEOtoBiz: SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Our office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com

SEOtoBiz

Each time you create links by posting content on your website, your main purpose is to increase the ranking of your website. Content improves the quality and the link gives it a better ranking. So this is the best strategy one can adopt to generate more online sales. For this you can write articles and post them on your website or blogs and make them more appealing and rich in content. You can also put links to it so as to improve ranking further. All your marketing strategies are useless if you have a low or a poor quality website or a blog. So before you actually go ahead and attract visitors to your website, make sure that it has the best content that is high in quality.
SEOtoBiz¹ gives 5 tips that you can follow so as to build a high quality website or blog:

 1.     Quality

• You must check that all the content on your website and blog should be free of spelling and grammatical mistakes and other factual errors.
• Check whether your site contains informative content which is unbiased.
• Check if your text has clean formatting, no excessive bolding the text is required.
• Is the information true and genuine and can it be relied upon by the visitors?
• Check if you have shared your website or blog on a social media page.

2.     Originality

• Check whether your site has original content.
• Make sure that the content is not a duplication of existing content on your website or any other website.

3.     Navigation

• Check if your website pages link well to each other
• Whether the visitors get what they are looking for.
• Your website, if has any exit links, then these must be only one in number.
• Is your site easily accessible?

4.     Relevance

• Check whether your website has relevant content that visitors are looking for.
• Your website or blog must have articles that are relevant to your website.

5.   Transparency

• Make sure that your brand is well linked to the content on your website or blog.
• Does your website have an “About Us” page that gives information about your business and the owner?

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1. SEOtoBiz : SEOtoBiz will optimize your website to grow your business. Coming from diverse professional fields, our team comes together to provide wholistic solutions to your SEO requirements. For quotes, you can call at 1(800) 871 9987 or send us mail at info@seotobiz.com. Our office is located at Suite 101, 777 Westchester Avenue, White Plains, NY 10604. For more information, visit www.seotobiz.com


The original Article is at  http://www.xvarticles.com/good-articles-make-your-website-a-quality-website/